Privacy Policy

2.1) Scope

This Privacy Policy applies to information collected through:

• our website and related pages, forms, and features,
• communications you initiate with us (e.g., email, SMS) and communications we send to you,
• marketing and advertising interactions relating to the Service (including pixels and similar technologies).

This Privacy Policy does not apply to third-party websites, properties, or services that link to, integrate with, or are accessible from the Service.

2.2) Key Definitions (for readability and legal clarity)

• "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular individual.
• "User Content" means information you submit through the Service, including quiz answers, preferences, free-text responses, and related inputs.
• "Device/Usage Data" means information automatically collected about how you access and use the Service, such as IP address, device identifiers, browser type, pages viewed, timestamps, referring pages, and clicks.
• "Partners" means third parties we work with to provide apartment locating or related real estate assistance (for example, licensed real estate agents, brokerages, apartment locating teams, or similar).
• "Service Providers" means third parties that process information on our behalf to operate the Service (for example, hosting, analytics, data storage).

4.1) Information you provide directly

We may collect Personal Information you choose to provide, including:

• Identifiers / contact data: name, email address, phone number
• User Content: quiz responses, apartment preferences, moving timeline, budget range, and other preference data you submit
• Communications: information in messages you send to us (e.g., support requests), and your preferences for receiving communications (email/SMS)

4.2) Information collected automatically (Device/Usage Data)

When you visit or interact with the Service, we may automatically collect:

• Identifiers and log data: IP address, approximate geolocation derived from IP (city/state-level), device identifiers, and log files
• Usage data: pages visited, session duration, browsing actions, clickstream data, referring/exit pages, and interaction events
• Technical data: browser type, operating system, language preferences, and related diagnostics

4.3) Information from advertising and analytics technologies

We may receive information from analytics and advertising tools integrated with the Service, such as:

• aggregated performance metrics (e.g., conversions, page events),
• ad interaction signals (e.g., whether an ad was clicked),
• measurement data for attribution and campaign optimization.

These tools may collect or receive information via cookies, pixels, SDKs, or similar technologies (see Section 7).

4.4) Sensitive information

We do not intentionally request or collect sensitive Personal Information (such as government IDs, precise geolocation, medical/health information, or financial account information) through the Service. Please do not submit sensitive information through free-text fields or messages.

5.1) Provide and operate the Service

• administer the quiz, process your inputs, and generate apartment recommendations
• provide user-requested features, content, and support
• maintain the integrity and functionality of the Service

5.2) Matching, personalization, and apartment locating support

• use quiz responses and related User Content to help identify apartments that may fit your preferences
• tailor results and communications based on stated preferences and activity
• where you request complimentary agent/locator help, facilitate introductions and sharing to Partners (see Section 6)

5.3) Communications (service + marketing)

• respond to inquiries and support requests
• send service announcements and administrative messages (e.g., confirmations, updates)
• send marketing communications by email and/or SMS where permitted, and in accordance with your choices (see Section 8)

5.4) Analytics and improvement

• understand how users engage with the Service
• diagnose issues, debug errors, and improve performance and user experience
• evaluate feature effectiveness and develop new features

5.5) Advertising and measurement

• run, measure, and optimize advertising campaigns
• build and measure audiences for retargeting and similar ad functions (where enabled)
• conduct attribution and conversion tracking

5.6) Security, compliance, and legal protection

• protect against fraud, abuse, and unauthorized activity
• enforce policies, prevent misuse, and maintain safety
• comply with legal obligations and respond to lawful requests

6.1) Service Providers (vendors)

We use Service Providers to support the Service, including:

• Hosting and infrastructure: (e.g., Vercel)
• Database and storage: (e.g., Supabase)
• Analytics: (e.g., Google Analytics, PostHog)
• Advertising measurement / pixels: (e.g., Meta Pixel)

Service Providers are authorized to process information only as necessary to provide services to us and are generally required to protect confidentiality and security consistent with their role.

6.2) Partners (real estate partners / apartment locating)

If you request apartment locating assistance or indicate interest in speaking with an agent/locator, we may share information with Partners, such as:

• name, email, phone number,
• quiz responses and housing preferences,
• relevant service interaction details (e.g., apartments you expressed interest in).

Important: Partners operate independently and may process information under their own privacy practices. We encourage you to review Partner policies when available.

6.3) Advertising partners and platforms

We may share limited information (often via pixels/cookies or hashed identifiers, depending on configuration) with advertising platforms to:

• measure ad performance,
• attribute conversions,
• deliver and evaluate advertising.

6.4) Legal, compliance, and safety disclosures

We may disclose information if we believe disclosure is necessary to:

• comply with applicable law, regulation, subpoena, court order, or other legal process,
• protect the rights, property, or safety of users, the public, or our business,
• investigate and prevent fraud, security incidents, or policy violations.

6.5) Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale/transfer of assets, information may be transferred as part of that transaction, subject to customary confidentiality protections.

6.6) Aggregated or de-identified information

We may disclose aggregated or de-identified data that does not reasonably identify you for analytics, research, and reporting purposes.

7.1) What cookies are and why we use them

Cookies are small text files placed on your device. We may use cookies and similar technologies to:

• recognize your browser/device,
• maintain sessions and basic site functionality,
• remember certain preferences (where available),
• analyze traffic and use patterns,
• measure and improve marketing and ad effectiveness.

7.2) Categories of cookies and tools

• Strictly necessary: required for core site operation and security features
• Analytics: measure usage and performance (e.g., Google Analytics, PostHog)
• Advertising/measurement: measure ad performance and enable campaign optimization (e.g., Meta Pixel where enabled)

7.3) Your cookie choices

Most browsers allow you to remove or reject cookies and adjust settings. If you disable cookies, certain features may not work as intended. You may also be able to limit certain ad tracking via device settings and platform settings.

7.4) Do Not Track signals

Some browsers transmit "Do Not Track" signals. Because there is no uniform standard for responding to these signals, the Service may not respond to them.

8.1) Email

If you provide your email, we may send:

• service-related messages (administrative/support), and
• marketing messages where permitted.

You can opt out of marketing emails at any time using the unsubscribe link included in those emails.

8.2) SMS (text messages)

If you provide your phone number, we may send SMS messages for:

• service-related communications,
• appointment coordination,
• marketing messages if you have opted in or otherwise permitted such messaging where required.

Opt-out: Reply STOP to unsubscribe from marketing texts. Reply HELP for help. Message and data rates may apply; message frequency may vary. Text-message consent data: We do not share SMS opt-in consent for third-party marketing; operational sharing may occur with text-message platform providers/aggregators to deliver messages. This is a common telecom compliance provision and is included in the Energy Ogre reference policy as well.